|
Livestock and aquaculture played important food-producing
roles in early Polynesian societies long before agriculture
developed as an industry. Meat, poultry products and seafood
were staples of the ancient Polynesian voyagers who first
made Hawaii their home. Today, they still are mainstream ingredients
as well as big industries on the Big Island.
The basis for Hawaii's regional cuisine is the use of local
ingredients-the fresher the better. So it goes without saying
that by incorporating Big Island raised meats, dairy products,
poultry and seafood into their recipes, cooks will be utilizing
the freshest products. These locally raised products are available
in restaurants and supermarkets throughout Hawaii.
Livestock
Livestock
and aquaculture played important food-producing roles in early
Polynesian societies long before agriculture developed as
an industry. Meat, poultry products and seafood were staples
of the ancient Polynesian voyagers who first made Hawaii their
home. Today, they still are mainstream ingredients as well
as big industries on the Big Island.
The basis for Hawaii's regional cuisine is the use of local
ingredients-the fresher the better. So it goes without saying
that by incorporating Big Island raised meats, dairy products,
poultry and seafood into their recipes, cooks will be utilizing
the freshest products. These locally raised products are available
in restaurants and supermarkets throughout Hawaii.
Cattle
Hawaii's first cattle were introduced on the Big Island by
Captain George Vancouver in 1793. The wild cattle became so
numerous and hard to handle that in 1832 King Kamehameha III
invited Spanish vaqueros to train Hawaiians in thinning and
managing the herds. The cowboys became known as "paniolo"
from the word "espanol"for Spanish.
Between 1850 and 1900, Angus, Devon, Dexter, Shorthorn and
Hereford cattle were imported. During this time, large-scale
ranching operations were established, many of which are still
in operation.
Today, approximately 70 percent of the state's cattle inventory
comes from Big Island ranches. Nearly 115,000 cattle are bred
and raised on the Big Island, then most are shipped to the
U.S. mainland and Canada for further grazing and finishing.
A small percentage remains on the Big Island for local marketing
as natural forage-fed beef, which is low in fat and cholesterol
and has high amounts of healthy omega-3 fatty acids. Whether
cattle spend their entire lives grazing on the Big Island,
or just get their start here, the result is the same: high-quality
natural forage raised beef with improved flavor, juiciness,
texture and tenderness.
Dairy
Though the beginnings of the dairy industry in Hawaii are
not exact, it probably started with the introduction of cattle.
By the mid-1800s, cattle were being imported for the sole
purpose of producing fresh milk, butter and cream, and
first recorded commercial dairy opened its doors in 1869.
The shades that dominate the dairy industry are black and
white - the colors of the Holstein-Friesian cow. On the Big
Island, nearly 2,000 cows provide almost enough milk to support
the island's population. The dairy industry includes the production,
processing, distribution and marketing of fresh fluid milk
and its value-added products. The grocery list of products
includes yogurt, cheeses, sour cream, fresh cream and even
ice cream. By purchasing Big Island-made dairy products, consumers
can be assured of freshness and quality.
Swine
Pigs were brought to Hawaii in ancient times by the Polynesians.
Historically used in religious and celebratory ceremonies,
they still play a vital role in Hawaiian culture. Swine production
reached its peak in Hawaii in 1945 during World War II, when
the population swelled to more than 90,000 head in response
to food demand for soldiers stationed here.
Today's swine industry targets a unique niche in the local
pork market. Most farmers market their hogs to resorts for
luau, direct farm sales and through local supermarkets.
Poultry
Chickens or fowl probably were introduced by the early Polynesian
settlers. Over time, different varieties were shipped in,
and by 1905 most of the popular breeds of fowl had been introduced
to Hawaii. Most of the commercial poultry industry on the
Big Island is egg production, with estimates of 25 to 30 million
farm-fresh eggs produced each year.
Small Ruminants
Sheep and goat farms are increasing in popularity and size,
both for meat and dairy production. Both Big Island lamb and
goat meat are preferred for their mild flavor achieved by
forage feeding. Production of gourmet dairy products, such
as feta and chevre goat cheese, sheep and goat milk, also
is on the rise, meeting the demands of culinary-savvy consumers.
Bees
Often overlooked as a livestock business are the honey and
queen bee industries. The Big Island is the state's leading
producer of honey, with annual production of more than 1 million
pounds. In addition to raw and organic honey, fresh specialty
honey can be made from the nectar of a single flower source,
producing unusual flavor nuances, such as macadamia, ohia-lehua,
Christmas berry or coffee.
The Big Island's climatic conditions-warm temperatures, little
wind and sunny skies-are ideal for queen bee production, with
exports to beekeepers around the world.
Aquaculture
Aquaculture,
the farming of plants and animals in water, is one of the
oldest forms of Hawaiian farming. The first Polynesian settlers
practiced fish farming when they built extensive fish ponds
bordering the ocean to ensure adequate supply of seafood,
especially for ali'i, or royalty. At the time of Captain Cook's
arrival in 1776, there were estimated to be more than 400
fishponds scattered throughout the islands.
The Big Island is an ideal location for aquaculture: water
abounds here, be it from freshwater streams or the surrounding
salty ocean. This provides an assortment of environments to
raise a wide variety of food items, both plants and animals.
The bounty of sea life being harvested in the aquaculture
industry includes abalone, carp, catfish, clams, flounder,
milkfish, moi, mullet, ornamental fish, oyster, prawns, sea
cucumber, seaweeds, shrimp, snails, sturgeon, tilapia and
rainbow trout. Additionally, several types of microalgae are
being cultivated for pharmaceutical purposes and as health
food supplements.
Aquaculture
species are raised in numerous ways that utilize different
facilities, from small ponds to large-scale operations involving
cutting-edge technology. There is a large and increasing demand
for these seafood products, primarily due to consumption of
fish and shellfish throughout the islands-more than 60 million
pounds annually-by residents and tourists alike. Additionally,
with new advances in health and medical science, interest
continues to rise in using marine products for nutritional
and pharmaceutical markets.
|

Hawaii natural products companies have access to discounted exhibit space at the industry's leading trade expo. They will be promoted in a manner and to a degree that they might not otherwise be able to accomplish. Their products will be part of an integrated marketing effort linking them to and merchandizing them with Hawaii’s appeal as a health and wellness destination. The Hawaii brand as a source of natural products will enjoy strong recognition at the expo. Additionally, the Hawaii brand as an appealing health and wellness destination will be advertised to consumers.
Anticipated outcomes of the project include increased awareness by trade buyers of the Hawaii brand as it pertains to natural products; increased sale of Hawaii natural products; increased awareness of the Hawaii brand as it pertains to health and wellness travel, and thus, increased tourism to Hawaii by visitors seeking health and wellness experiences.

Hawaii Island claims a unique connection to Cousteau. The eldest son of Jacques Cousteau - Jean Michel-Cousteau - began the Ocean Futures Society, which has teamed up with Kona Family YMCA to offer a program, Hawaii Ambassadors of the Environment. The program uses experiential education with frequent excursions into the marine and terrestrial environments to address responsible stewardship of natural resources and how to live more sustainable. Students are introduced to the natural wonders of Hawaii’s marine and coastal environments and their residents through slide shows, skin diving / free diving excursions and discussions. Watch for complete information on Hawaii Ambassadors of the Environment in an upcoming column.
|